Marketing and Consumer Rights Essay Example | Topics and Well Written Essays - 2250 words

Marketing and Consumer Rights - Essay Example In addition to this, consumer rights are an important imperative in manufacturing businesses nowadays as they are an important tool for enhancement and differentiation of the product offer. The zone of tolerance has been sited as an important concept in both the service management and consumer rights literature, and has been employed to model the relationship between different expectation levels (Zeithaml, Berry, Parasuraman, 1993) and has been used to supply a range, or scale upon which to place a particular outcome. Brands however can mean different things to different consumers. These differences largely stem from the way and manner brands can be perceived or understood. A cursory review of the history of brands informs us that consumers' perceptions of brands have not been static. It has evolved over the years as understanding of the concept deepened. Amber (2000) has defined brand equity as an intangible asset built by marketing, and which exists largely in the heads of stakeholders, especially those of the end consumer. The author further pointed out that if a company got its brand equity right, profits should largely take care of it. The importance of this statement can be understood from the components that make the equity of a brand. These are brand awareness and brand image. A brand that consumers have good knowledge about and can readily recall with favorable associations is an enduring asset to whoever owns it. Furthermore, it would have favorable image and therefore well perceived. Such a brand can be said to have a higher equity or value. It is not too difficult to sell products and services with this brand name tacked on it. Higher volumes of sales at minimal costs transcend into higher profits. Hart (1998) has outlined key principles for creating and building brand names. Some of the strategic considerations she counsels brand name creators to consider borders on (i) whether the new product or service is innovative or not (ii) line extensions are planned for the future and (iii) the nature of protection the brand can afford. It has been stressed that any name chosen should ideally be easy to pronounce, understandable to consumers and also consistent with the cultural values and norms of where it is to be applied. Parasuraman et al. (1988) claims that consumer perceptions of quality of service are a result of evaluating service delivery in relation to pre-consumption expectations known as the "disconfirmation" model. Disconfirmation models are based on the disconfirmation paradigm (Oliver, 1980). Quality is therefore defined as the gap between consumer's expectations and perceptions, and a customer will perceive quality positively only when a service provider meets or exceeds his expectations. Based on this paradigm Parasuraman et al.

Importance of Information Management Essay Example | Topics and Well Written Essays - 1000 words

Importance of Information Management - Essay Example This is important in that it would assist the management plan on better ways of servicing its client. This supports the arguments form the paper that states that information management forms the basis for improving the students’ satisfaction and learning experience. Information is the only way through which management or the administration can interact with the students. I also realized that a channel linking the academic staff and the teaching staff or the teacher and the student is very important. Consequently, there must be a channel that should link them. It is clear that information presented in the paper support the claims made by Erlanger (2005)that states that knowledge management or information management impacts on innovation and organizational performance directly and indirectly (through an increase on innovation capability). This is because the acquisition of the right information from the clients, for this case, students would enable the management or the school a dministration to plan for the best strategies to adopt towards improving the performance of the students (Levy, 2003). Information management provides the basis for improving the performance of the employees. Based on the discussion from the paper, it is clear that in school setting, the performance of the teachers can be enhanced through course unit evaluation. Course unit evaluation is where the students fill a form that targets at exploring whether the teacher or the tutor is doing as expected. The paper reveals that although the course unit evaluation is important, most people especially the students take it lightly and hence fail delivering comprehensive information to the academic staff. This would prevent the staff from coming up with appropriate intervention measures. The paper affirms that it is possible to resolve this by imposing a forceful feedback into the system. This would make the student take the issue seriously. The time for evaluation is also very important. It is undisputable that if the evaluation is done at the end of the course, then the respondent, or rather the students may not benefit because the kind of changes that would be adopted would be possibly implemented in the next session. Because of this, it is true that appropriate and effective evaluation should be carried out in the middle of the course (Babcock, 2004). Appropriate and effective information management provides the basis for improving the performance of the client. Grading, for example, is an example in which this point becomes relevant. It is clear that grading is a means through which the management can meet the students’ needs. Just as the paper puts it, it is true that appropriate grading system should be able to motivate the student and not just to give them grade. The paper affirms that comments are imperative because it offers detailed, personalized feedback that would help in measuring progress towards strategic targets (Kanyengo, 2009). Additionally, the paper gives an insight of significance of using the online quizzes and homework tasks on blackboard. I wholly support this fact because adoption of online quizzes and homework task on blackboard would be time-consuming and also it allows provision of grade or a few generic statements of feedback. A study that was done by Liu & Cavanaugh (2011) reveals that teacher’s comments and feedback on the student’s assignments as well as teacher-student interaction are very